The Outdoor Industry Has a Millennial Problem Outside Online
On a fall evening in San Francisco, roughly 1,000 twentysomethings are mingling inside the Folsom Street Foundry, a former industrial warehouse that now houses an event and performance space. Gatherings like this are everyday occurrences in the Bay Area, but tonight the attraction isn’t an IPO party or a meetup for Stanford programmers. This is Outdoor SF, an event put on by a group of small Bay Area outdoor brands. For $15, attendees get a beer, locavore appetizers, and the chance to hang with the founders of new companies like Rumpl maker of “high performance blankets”, low cost sunglasses upstart Sunski, and Hipcamp, which offers an Airbnb like interface for campsite reservations.